Mo Zheng & Martin Miller Design
The cooperation between Musee and AntiStatistics has launched a series of brand-new stores
The cooperation between Musee and AntiStatistics has launched a series of brand-new stores, aiming to reflect the brand upgrading and focus on the integration of retail and design, art and digital construction. The new design concept transforms the two-dimensional exhibition space into three-dimensional space from the perspective of architectural construction. The concept of recycling runs through the whole space. As the language of special continuity, modular curvy geometry is both the boundary of architectural enclosure and the composition of indoor exhibition space. The core idea of the new store is to recycle and continue the high-quality 2nd hand luxury goods, and display and reflect the high quality and sustainable lifestyle.
Architects：AntiStatics Architecture (Beijing+ New York)
Lead Architects：Mo Zheng, Martin Miller
Project Architect：Christopher Beckett
Team: Christopher Beckett, Yue Xi，Wenlin Bai，Dhaga Aman, Boyan Zhang
Project location：Beijing,China
Completion Year：2022
Gross Built Area：80-120sqm
Photo credits：MUSEE, AntiStatics
“The three Holy Grail"
The new design concept transforms the two-dimensional exhibition space into three-dimensional space from the perspective of architectural construction.
At the same time, the French meaning of "MUSEE" is the meaning of museum and "museum rebirth". Through the upgrading of brand exhibition space, the new look is also a circular museum of personal luxury goods. Here, visitors can experience each exhibit products according to the dynamic circulation of the museum and immerse themselves in the moment of warmth and atmosphere.
In the design of the pop-up store, the integration with the pop art and symbolic language are adopted. The integration of fashion culture, future senses and art installations is vividly reflected in the newly launched Musee Pop up space: MUSEE logo derivation is to create a combination of unique recognition and popular art, leaving a deep and unique impression for visitors; The sense of light and the texture of perforated metal have future scientific and technological elements; Multiple art installation check-in points have both visual impact and warm and romantic atmosphere.
The sense of light and the texture of perforated metal have future scientific and technological elements
Through the upgrading of brand exhibition space, the new look is also a circular museum of personal luxury goods
The integration with the pop art and symbolic language are adopted
The new look is also a circular museum of personal luxury goods
The structure of pink perforated stainless metal and bronze metal geometry creates an attractive impact with color. Let each customer enjoy her own “pink space and time”, immersed in the romantic and soft recycled loop space. Use this site as your own luxury museum to please yourself with your own beautiful moments. In the interactive area of the pop-up store, the brand’s icon “The three Holy Grail" is transformed with the generation of modern art and parametric generative design, reflecting the brand's "sharing and transmission" lifestyle. Bubble cloud photo wall is in the form of 3D window, inviting visitors to blend into the frame view of the store.
The structure of pink perforated stainless metal and bronze metal geometry creates an attractive impact with color
Let each customer enjoy her own “pink space and time”, immersed in the romantic and soft recycled loop space. Use this site as your own luxury museum to please yourself with your own beautiful moments
The brand’s icon “The three Holy Grail" is transformed with the generation of modern art and parametric generative design, reflecting the brand's "sharing and transmission" lifestyle
Bubble cloud photo wall is in the form of 3D window, inviting visitors to blend into the frame view of the store
The practice of AntiStatistics focuses on both technology and art in different architectural scales, we always incorporate innovative design and elegant solution with our client’s brand. In this project, architects test an innovative digital construction process in small-scale buildings. The integration of prefabrication system and parametric digital construction saves the construction time. The modular prefabrication construction process has developed an advanced construction technology, which provides a basis for future innovative building practice, also we implement the future low-carbon sustainable design concept and construction in commercial design.
Concept Diagram
Design concept
Floor Plan
Elevation
Aerial program
Modular Design
Construction Step
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